Position: Email Producer

Department:
E-Marketing
Available:
December 2012

Position Summary

 

Primary Responsibilities

  • Code HTML for promotional eblasts and various versions, when applicable, using content received from various departments
  • Design and execute emails for multiple platforms (i.e. PC, smartphone, tablet)
  • Create new and update existing eblast templates and work with Marketing and Graphics departments to obtain new design details and appropriate file types for photos and/or and other graphics required.
  • Replicate .psd, .jpg, .pdf and .png files to HTML coding for e-mail use.
  • Obtain appropriate approvals for test deployments.
  • Deploy all e-mails, once final approval is received and announce details of final deployments to internal staff.
  • Synchronize timing of e-marketing efforts by coordinating and maintaining a list of historical, current and proposed future e-marketing campaigns by various Met departments and the Guild.
  • Review and modify extractions as necessary for each mailing project/version.
  • Recommend new ideas and innovations to grow and improve the email channel.
  • Develop various methods of AB testing.
  • Proactively identify opportunities for process improvement and reducing execution complexity.
  • Measure results of e-marketing efforts and communicate to appropriate parties. Assist departments with reporting tools.

Qualifications and Skill Requirements

  • BA in Marketing, Communications, Business Administration or related field preferred.
  • Experience managing a mid-sized email program.
  • Proficiency in HTML coding (writing and editing), Dreamweaver, Flash, Photoshop, Fireworks, Textpad, Ultra Edit, Google Analytics and Microsoft Office Suite.
  • Strong knowledge of email best practices.
  • Experience participating in cross-functional teams
  • Strong written and verbal communication skills
  • Strong project management skills with internal and external client management experience also desired.
  • Detail-oriented and professional
  • Must work well in a fast-paced, high-pressure environment with many tight deadlines and demands, sometimes competing, from many different departments within the organization. 

To Apply:

To apply please send your resume with a cover letter.

E-Mail (Preferred): resumes@metopera.org